Alexander Amosu is now in Guinness World Records books for creating the world most expensive suit; Amosu, a young entrepreneur who turned his interest in technology and the mobile phone industry into a commercial success story, now heads a business at the forefront of mobile entertainment.

Eighteen months of hard work and determination resulted in Alexander’s business evolving from a one-man operation to a business based in Islington employing over a dozen staff, and generating an annual turnover in excess of £1 million. RnB World, now the parent company of RnB Ringtones, was founded in June 2000, although Alexander’s business experience significantly predates this.

Whilst studying, Alexander worked part time in retailers such as the electrical store Tandy and the fast food chain Pizza Hut. It soon became apparent that selling and in particular developing a rapport with customers came naturally to him.  Having undertaken a business start-up course at the college of North East London, at the age of 19, Alexander wrote a business plan which was reviewed by the Prince’s Trust. The Trust didn’t delay in awarding him a grant to start his new business venture for a cleaning company that he oversaw and ran for three years whilst continuing his studies.

Whilst studying Aeronautics at first St. Alban’s College, and then Queen Mary of Westfield University, Alexander promoted basketball tournaments, five-a-side football, Table Tennis and club nights in his spare time. Alexander promoted and managed over 25 club nights, widening his experience and strengthening his business acumen.
This success has not gone unnoticed by his peers or the media. Alexander was awarded Young Entrepreneur Of The Year at the Institute of Directors by Black Enterprise Awards 2002, Africa’s Best Award at the GAB Awards 2003, also receiving London African Carribean Entrepreneurs Award 2004. Alexander have also been featured in the Sun, News of the World, Sunday Express and the Guardian newspaper as well as appearing on MTV, Bravo, Nickelodeon and Ben TV .

Alexander was the first person to created Free Ringtones Day, where company had over 75,000 orders in one day, he donated all the revenue for Free Ringtones Day to Teenage Cancer Trust which amounted to thousands of pounds.